WHY SEO ?
SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Many continue to ask why SEO is important for businesses
HOW DO WE DO IT ?
We combine the technical aspects of SEO with the creative and social elements of content marketing to create a powerful engine to attract natural links, improve search rankings, and increase organic search traffic, often dramatically.
ON-PAGE OPTIMIZATION
We start by ensuring that your site is fully optimized or “Google-friendly”, from measuring load time to evaluating url structures.
NICHE ANALYSIS
Next, we perform an in-depth niche analysis, dissecting your competition and charting a path.
GREAT CONTENT
We create a stream of great content – the kind that your target audience craves.
NATURAL LINKS
Then, using social channels and targeted social promotion, we build an engaged following to drive to that content.
The result? A strong, natural link profile and a high volume of social signals – the very factors that drive rankings on Google, Bing, and other search engines.
Backlinks still matter – sort of – but technical SEO factors now play a bigger role than ever before. We’ll perform a technical site audit and provide a list of recommendations that can be handed off to your development team.
PAGE QUALITY
Review content quality, formatting, above fold content, keyword targeting.
SITE SPEED
Test page load time, minify CSS/JS/HTML, optimize images, enable caching.
META TAG OPTIMIZATION
Titles and descriptions should be optimized and unique. No duplicates.
SITE ARCHITECTURE
Check internal linking structure to ensure all pages are indexed.
CODE OPTIMIZATION
Analyze site files to eliminate bloat and write clean code.